The Number One Question of Aspiring Entrepreneurs

I want to start my own business, but what would I do?

Featured Boss: Jack Kaladjian

Back at my old job, I was working away, minding my own business when a message popped up on Skype from someone in accounting, asking me if I’d be willing to grab lunch together. My immediate reaction was “what have I done to upset accounting?”. Luckily, I didn’t do anything wrong, I was being solicited for marketing advice. And if you know me, you’ll know I’ll talk marketing all day, so this was exciting for me. Little did I know that I would be getting a sneak peek and what is now my favorite eyewear company, Park and Finch.

Park and Finch offers opticals and sunwear, that are designed in Montreal. Bosses need to look sharp, and their frames make for the ideal accessory; delivering premium style (and vision) on a dime, which is why I was over the moon excited when they joined the Bossing Up Pop-Up as a sponsor. But behind the lens, is a story that I think you’ll appreciate. It’s the age old tale of “I want to start my own business, but what would I do?”. Anyone with a taste for entrepreneurship has likely asked themself that question at some point in their life. So, I caught up with Jack, the Founder of Park and Finch, and asked him how his company came to life and for some advice for entrepreneurs who are facing the same question.

What made you decide to open your business?

I’ve always had an entrepreneurial spirit and knew from a very young age that I wanted to work for myself. The unknown was always: but what would I do? In 2013, I needed a pair of glasses, but simply did not want to spend over $500 for a pair. I started to look into the economics of the eyewear industry and quickly realized that there’s a gap in the market for well-crafted, chic, and affordable glasses, that I could fill. That’s how Park and Finch was born.

What advice would you give to someone who’s looking to start a business of their own?

If you have a solid idea, jump into it wholeheartedly. Work your butt off, don’t sleep and don’t complain. There are others who are ahead of you, in order for you to catch up, you have to work twice as hard.

What resources have been the most helpful to you in growing your business?

Hands down, word-of-mouth marketing has been a huge factor in our growth. People we've met through various pop-up shops and networking events have been so great to us. Over the last couple of years, it's been so motivating knowing that there's a bunch of strangers rooting for your success.

What does “Bossing Up” mean to you?

Bossing Up means taking complete and full ownership of what you're doing regardless of whether you like it or not.

So there you have it folks, the secret sauce to being a successful entrepreneur boils down to 3 main ingredients: go all-in, talk to strangers (despite what your mama taught you), and take ownership of your life and business.

For more tips on how to elevate your inner boss, make sure to get your hands on a copy of my book Bossing Up.